When it comes to SEO (Search Engine Optimization) of the website the first thing come in our mind i.e. perfect On Page SEO this is the first strategy to implement in our website to rank on Google search results.
In this article, I will share the practical On page SEO factors that would be very easy to implement on your website.
Use of SEO Friendly URLs
SEO friendly URLs which are easily searched by users and search engine. URLs must be kept short, simple and optimized for SEO. Your URL must contain a targeted keyword to rank on search engine result page.
In fact, Google themselves state that:
Don’t use ugly URLs:
Or long URLs:
SEO Friendly URL:
Start Title with your Targeted Keyword
The title tag of the article is the most important On page SEO factor in ranking.
Title tags are first displayed to the user on Search engine results pages as the headline of the given result of your search, and it is more important for usability, SEO and social media shares.
Use Modifiers To Your Title
Nowadays people are searching with modifiers like “best pet clinic in delhi”, there are so many modifiers are used on the Internet to get good results in SERPs.
Modifiers are “best”, “Guide”, “2019”, “checklist”, these will be helping you in ranking for a long tail category of your targeted keyword.
Add Keyword in H1 Tag
I think every landing page or blog should include multiple heading tags from H1 to H6. Most important is H1, it can be used once in your article, blog, and page. From H2 to H6 you can include multiple time as a subheading.
In WordPress, it automatically add the H1 tag to your blog post title.
Use Multimedia To Your Blog
Nowadays, the text is not enough to rank you on Google. Using engaging, shareable, downloadable images, diagrams and screenshots, and videos.
Adding an infographic of the same post would be a good factor to rank on google because people are searching with modifier “Infographics”
It can also help to reduce your website bounce rate and increase time on site i.e. user interaction ranking factors.
Add Secondary Keyword In H2 Tags
Include your secondary keyword or LSI keyword in subheadings and wrap it in an H2 tag. It can help in ranking with other keywords also. It maintains the keyword density of the blog.
Use Keyword In First 100 Words
Place your keyword within the first 100-150 words of your article because keyword appears in the first paragraph likely to more effect on On page SEO factors. This helps Google and user to understand about the blog post.
Use Mobile Responsive Design
Nowadays people are more actively searches on mobile than desktop. Due to that Google started penalizing mobile unfriendly website from 2015. You can put this in On Page SEO checklist.
So it only makes sense to optimize your website for mobile users.
Include Outbound Links
It improves the blog authority & ranking. Never use backlinks networks and also avoid too many outbound links. Always look for natural linking best practices.
It helps to increase website traffic. Make sure to link out your site to authority sites.
Include Internal Links
An internal link is a link from one web page on a site to another web page on the same site.
Internal link helps in increasing the average visit duration time of the user which directly help website in decreasing its bounce rate.
Increase Your Site Speed
Speed of the website leads to an increase in on-site conversions as well as SEO it is because faster websites are good for search engines and the user also. Nowadays User loves fast loading sites and expecting a website to load quickly.
You can use CDN service, choose good hosting services, reduce image sizes to boost your site speed.
Now You may easily check your website loading speed on Mobile and Desktop version by Google speed test
In today’s mobile era, user leave your site if your site doesn’t load within 3 seconds.
Site speed also increases your conversion rate.
There are so many factors which lead to slowing your website speed:-
- Optimize images and plugins
- Minimize redirects
- Eliminate Ads
- User Faster hosting
- Clean up the HTML and CSS coding
- Leverage browser caching
- Always use GZIP compression
There are so many tools which you can measure your website performance. If you have a Google Analytics account go to the “Behaviour” tab in the left sidebar to see your site speed. You can also other tools as well:-
Top 30 Ways to Increase LinkedIn Company Page Followers.
Use LSI Keywords
LSI keywords are those keywords which are more relevant to your targeted keyword. It must be used in every post. These LSI keywords are given by Google.
You can find the LSI keywords at bottom of the page “Searches related to on page SEO”
Proper Image SEO
Do proper image SEO like the use of the targeted keyword, LSI keywords in a file name.
In WordPress, we have an option like Title, Caption, Alt Text, Description so we need to use these by putting keywords into it.
Use Social Sharing Buttons
Always use social sharing buttons in the beginning and end of your post, if somebody like your content they can directly sharing your content.
As you get the number of sharing that your post will come in front of Google for that keyword. This leads to increase your ranking for your keywords.
A study done by BrighEdge found that if you are using social sharing buttons that will help to increase social sharing by 700%.
On Page SEO Factor 2019 – Write Long Content
You are in 2019 there are so many On page SEO optimization factors changes i.e. writing a long SEO optimized content would be the first factor to rank on Google first page.
The longer you write content, it leads to rank higher on Google’s first page.
My personal suggestion is that go to your competitor blog and count the words. Then start writing the blog with more than 1000+ words more than your competitor with proper research.
Improve Dwell Time
Suppose somebody clicks on SERP results and immediately hit back after landing on a post. If it happens, again and again, that post will automatically come in front of Google counting as a low-quality page.
To increase your website “dwell time” need to write long content, engage content, images, videos, and infographics.
Quality of Your Content
You need to write quality content for the user that gives a solution for your user. Yes, there is no direct way to determining the quality of content but indirectly you can find these and observe these methods:-
- Bookmarks of your content
- Time on site
- Google search for your brand keywords
- Returning Visitors
- Number of social shares count
User read your blog then start commenting and asking questions and you need to give the answers. Google gives priority to these types of blog to rank on SERP because they will ask their questions related to your keywords.
On-page SEO is very important in terms of Off-page SEO. As much you can optimize your page for search engine it is more likely to rank on Google. Nowadays user is more interact with infographics because it gives the conclusion of a full post and it is easy to understand.
It is very important for local business to optimize your pages according to location bases with the help of On page SEO. It is called a perfectly optimized page for your business leads.